Many small businesses are yet to take full advantage of short message service (SMS) as means to market their products. Yet, business sms marketing can be very effective if deployed well, considering that 98% of phone text messages are opened. You cannot afford to ignore this approach to customer messaging when you consider how impressive the potential return on investment is.
Here are tips for making your business texting promotions very effective:
Adhere to SMS Marketing Regulations
Text message spamming is prohibited, making it important you shun it all together. However, you still can do it the right way and encourage online prospects to subscribe to the promotional messaging. In one scenario, you may encourage a prospect to sign up for the messaging by personally sending you a phone sms or choosing a checkbox option. You’ll be getting more valuable leads from the subscriptions.
Avoid Long SMS
The recommended maximum for this messaging is 160 characters. If you exceed the limit, mobile carriers will break the message into bits of 160 characters. The messaging is then re-stitched prior to delivery to the target phone, yet, the process can be erroneous sometimes. Some carriers don’t perform text breaking or re-stitching functions. Others won’t carry messages exceeding 160 characters in the first place.
There are numerous issues with longer SMSs including the likelihood of the target line not receiving any communication whatsoever, or delivery of poorly organized text chunks. For sure, it’s undesirable for your potential customers not to receive your SMS or to receive your business texting messaging in a difficult way to understand. At any rate, SMS communication is inherently supposed to be short. Likewise,an SMS is no blog post, so make it short to ensure its recipient will read it to the end.
Your business sms marketing will achieve a maximum effect if you do it at the right time. The need for timing stems from the nature of text messaging, whereby a recipient can choose to open it upon delivery and not wait until lunch-time, weekend, or availability of wifi to do it. You can exploit this attribute of sms marketing to obtain the best possible outcome.
A good example is an sms from your local pizza inn declaring attractive deals when you’re about to order food! So, consider when your prospects are most likely to need your product or service and send them promotional sms. That time may be a certain period of the day, a single day of the week, or spell of the year.
Business sms marketing can do you wonders if you get it right every time. Get the timing right, send these sms to just the subscribed prospects, and keep your messaging short and straight to the point.